Common questions.

A completed brief. The brief covers your audience, offer, competitive landscape, tone preferences, and desired outcomes. It takes 20–30 minutes and is the foundation of everything that follows. I send the template after you confirm your project.

Changes to copy that does not accurately reflect the brief or the brand. Style preference changes that were not specified in the brief, or scope additions, are quoted separately as additional work.

Fixed price confirmed within one business day of receiving a completed brief. Work does not begin until you confirm the quote in writing.

Yes. Primary experience: B2B SaaS, professional services, e-commerce (fashion, homeware, food and beverage), and online education. Contact me to discuss your industry before booking.

Yes. Brand voice calibration from existing materials is part of the brief process. For email sequences and ongoing content, I maintain a voice document to ensure consistency across all deliverables.

Google Docs by default, with a PDF export. Word document available on request. For email sequences, I provide copy in a structured document formatted for your email platform.

Yes. Monthly retainers covering a fixed scope of work are available for clients with ongoing content needs. Covers consistent priority scheduling and dedicated capacity.

No. All prices exclude Italian IVA (22%). EU businesses with valid VAT in another Member State may apply reverse charge. Stripe handles tax collection if configured.

I contact you within one business day to confirm scope and send the brief template. All services are delivered digitally from Zero Branco, Treviso.

Primary language is English. Italian copywriting is available for specific project types on request. Contact me to discuss.

Yes. Copy written in a named founder or executive voice is available. The brief includes voice calibration to ensure the content sounds like the named author.

I recommend tracking the specific metric the copy was written to move: enquiry rate, conversion rate, open rate, click rate. Baseline and tracking setup are outside the scope of copywriting projects but I can advise on what to measure.